I don't think you're ready for this jelly.
Branding
Design & Creative
Ecommerce
-Destiny's Child “Bootylicious.”
Client
goFit requires a contemporary brand identity to keep pace with the company's evolving focus and the development of its fitness training app. The updated branding should effectively communicate and align with the company's new direction, while producing engaging content to showcase new methods of exercise for consumers.
Brand Identity
To maintain goFit's iconic green and purple color scheme, the brand seeks to expand its offerings to include merchandise, fitness equipment, a new logo design, marketing materials, and apparel. The aim is to reposition the brand into a fresh direction while still preserving its recognizable brand elements.
Outcome
The desired outcome is a cohesive and modern brand identity that accurately reflects the company's evolving mission and values, and appeals to its target audience."
The largest fitness event in the west coast
Fit Expo unites thousands of fitness enthusiasts
The largest fitness event in the west coast
Fit Expo unites thousands of fitness enthusiasts
Learn more
Let’s view the app.
Outcome
The desired outcome is a cohesive and modern brand identity that accurately reflects the company's evolving mission and values, and appeals to its target audience."
